There are two basic merchant categories, Retail, and MOTO (Mail Order, Telephone Order). The
credit card business has a rate structure based on Risk, the more secure one's transactions the
better one's rate. A MOTO account entails more risk since the customer generally is not standing in
front of the merchant when the time comes to ‘key in’ the charges. The sales are made by phone, at
a show with a manual imprinter or over the Internet and later 'keyed' into a terminal.
Monthly volume and average ticket size also affect a merchant's rates.
credit card business has a rate structure based on Risk, the more secure one's transactions the
better one's rate. A MOTO account entails more risk since the customer generally is not standing in
front of the merchant when the time comes to ‘key in’ the charges. The sales are made by phone, at
a show with a manual imprinter or over the Internet and later 'keyed' into a terminal.
Monthly volume and average ticket size also affect a merchant's rates.
Retail ‘swiped’ rates start at 1.79% plus 25 cents per transaction
MOTO rates start at 2.49% plus 25 cents per transaction
Merchant Cafe is an Agent of United Bank Card is a registered ISO/MSP
of First National Bank of Omaha, NE 68197
of First National Bank of Omaha, NE 68197
